Financial statements of Latvian blogger Viktorija Poleckiha’s company cast doubt on her Instagram image of success

Viktorija Poleckiha, 37, presents a glamorous image of success on Instagram to her “little birds around the world,” but the annual report of SIA Viktorystar tells a very different story.

The gap between her luxury trips, including a visit to Hong Kong with fashion historian Alexander Vasiliev, and the company’s official financial results is seen as a classic indicator of possible tax evasion.

Victoria’s real face is that of a debt-burdened empty shell. In 2025, her company’s turnover amounted to 52 590 EUR (on average around 4 380 EUR per month), while the payroll fund was 8 880 EUR. As the company’s sole employee, Victoria pays herself an average salary of approximately 740 EUR per month before taxes.

Obviously, this amount would not even cover a single flight to Hong Kong. The conclusion is simple: the bulk of payments from her “little birds” around the world for cosmetics and courses is being received outside Viktorystar’s official bank account.

In her stories, Victoria presents the brand as a successful international e-commerce project and broadcasts from an expensive beauty studio. The company even declares a lease agreement with the elite business-class residential complex Philosophers Residence (Raņķa dambis 34-54, Rīga).

But here is the paradox: despite the expensive location and loud claims about the scale of the business, the company’s balance sheet officially lists exactly 0 EUR under both “Long-term investments” and “Fixed assets.” The company owns neither furniture, nor salon equipment, nor technical devices, nor warehouse shelving.

By the way, Hong Kong consistently ranks among the top 5 most expensive cities in the world for tourism and living. Flights from Europe, hotel accommodation, and daily expenses there are measured in thousands of euros.